In 2025, the INPI (National Institute of Industrial Property) recorded a historic high of 504,461 trademark protection requests, marking an increase of approximately 8% compared to the previous year. This growth reflects the expansionist approach of Brazilian companies in their efforts to safeguard their intangible assets.
Patent applications also rose, with 29,557 submissions, representing a 6.7% increase compared to 2024. Additionally, records were broken in the registration of industrial designs and computer programs.
However, this significant rise in applications has led to a backlog of pending processes at INPI, as the pace of approvals did not keep up with the volume of new requests.
Most of the trademark applications came from individual microentrepreneurs and small businesses, which account for nearly 48% of the registrations, highlighting a growing awareness of the importance of trademark protection among Brazilian small business owners.